Tracy Spencer

Tracy Spencer, a trusted realtor deeply rooted in the Charleston community, sought a brand identity that captured the charm and elegance of the city. I created a visual identity that speaks to Tracy’s personalized approach and understanding of the Charleston real estate landscape. The logo, color palette, and typography were meticulously chosen to reflect the city's historic beauty and Tracy's commitment to providing exceptional service. This branding project positions Tracy as a premier realtor who understands the unique allure of Charleston.

Initial Sketches

Initial Logo Design

First Round Logo Design

First Round Color Palette

Final Color Palette

Final Branding

Primary Logo

Secondary Logo

Icon

Wordmark

Social Graphics | Instagram Posts

I also had the opportunity to create and design a landing page for Tracy!

Linked here:

Tracy's Website

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