INITIAL SKETCHES
FINAL DESIGN
Tracy Spencer
Tracy Spencer, a trusted realtor deeply rooted in the Charleston community, sought a brand identity that captured the charm and elegance of the city. I created a visual identity that speaks to Tracy’s personalized approach and understanding of the Charleston real estate landscape. The logo, color palette, and typography were meticulously chosen to reflect the city's historic beauty and Tracy's commitment to providing exceptional service. This branding project positions Tracy as a premier realtor who understands the unique allure of Charleston.