The Found Gen
The Found Gen, a marketing agency committed to cultivating genuine connections in a data-driven landscape, underwent a complete rebranding effort to shift their perception from an algorithmic-focused entity to a champion of human-centered marketing strategies. This project aimed to create a brand identity that prioritized empathy, trust, and authentic communication, ultimately building meaningful relationships between brands and their audiences through a complete transformation of their visual language, messaging, and overall brand experience. My branding approach centered on 'Rehumanizing Marketing,' a strategy designed to inject warmth, authenticity, and human connection into all facets of The Found Gen's identity. This involved prioritizing transparent communication to build trust, shifting the narrative from data to human-centric stories to highlight real-world impact, and emphasizing a collaborative approach that positioned them as partners rather than service providers.