Katie Buds

This branding project focused on crafting a visual identity for Katie Buds that felt both sophisticated and timeless. The logo design features a hand-illustrated rose bud to capture the budding potential and fresh approach of Katie Buds. The color palette, comprised of Angel Oak Leaf, Eucalyptus Grove, Hydrangea Haze, Southern Peach and Rustic Rose, was chosen to reflect the natural beauty of flowers and to create a calming atmosphere. The typography, combining Paradigm Pro with Ysabeau, provides a balance of sophistication and approachability. This approach ensures the brand feels approachable yet refined, allowing Katie Buds' unique floral style to truly shine.

Initial Sketches
First Round of Digital Illustrations
Initial Logo Design

First Round Logo Design

First Round Color Palette

Final Color Palette

Final Branding
Primary Logo | Full Color
Primary Logo | Single Color
Secondary Logo | Full Color
Icon | Full Color
Wordmark | Full Color
Social Graphics | Story Posts
Patterns
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