Beyond Goals Mentoring
For Beyond Goals Mentoring, a soccer mentorship business founded by retired professional players Michael Parkhurst and Greg Garza, I provided a comprehensive range of design and multimedia services. This project began with a strategic refinement of their existing logo, ensuring it effectively represented their brand's mission and professional expertise. I then expanded their digital presence by editing compelling video content, creating engaging presentations, and designing impactful social media posts, all aimed at connecting with their target audience. To further support their outreach and communication efforts, I designed various flyers for promotional events and created their monthly newsletter, providing valuable content and updates to their community. This multifaceted project focused on building a strong and consistent brand identity for Beyond Goals Mentoring, effectively conveying their passion for soccer mentorship and their commitment to developing athletes both on and off the field.