Atlas Jiu Jitsu

For Atlas Jiu Jitsu, I undertook two distinct yet thematically connected apparel design projects, each aimed at leveraging the power of community and visual communication to support crucial causes. The 'Operation Rolling for Resistance' initiative, focused on combating veteran suicide, demanded a design that fused the intensity of jiu-jitsu with the gravity of the cause. Similarly, the 'Parkinson's Fight Team' project, dedicated to fundraising for Parkinson's disease, required a design that conveyed unwavering determination and collective support. Here, I balanced a fighting spirit with a hopeful tone, using dynamic, athletic-inspired visuals and a vibrant color palette to empower and unify the community. The overarching goal was to create wearable symbols of solidarity that fueled community support and awareness, demonstrating the power of design to amplify vital messages and drive meaningful change.

Operation Rolling for Resilience

For Atlas Jiu Jitsu's 'Operation Rolling for Resistance' apparel design project, a fundraiser aimed at combating veteran suicide, the challenge was to create a t-shirt that powerfully conveyed both the spirit of jiu-jitsu and the gravity of the cause. My approach focused on crafting a design that resonated with the jiu-jitsu community while honoring the strength and resilience of veterans. This involved a visual language that balanced combat sport intensity with a respectful and somber tone. The overall aesthetic aimed to be both impactful and respectful, creating a wearable piece of art that fueled both community support and awareness for this crucial cause.

Parkinson's fight team

For the 'Parkinson's Fight Team' apparel design project, a fundraising initiative dedicated to empowering those battling Parkinson's disease, the challenge was to create a t-shirt that powerfully conveyed the spirit of unwavering determination and collective support. My approach centered on crafting a design that resonated with a community united in the fight against Parkinson's, while honoring the strength and resilience of those directly affected. The overall aesthetic aimed to be both empowering and unifying, creating a wearable symbol of solidarity that fueled community support and awareness for Parkinson's research and support services.

ATLAS FOR LIFE

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